 BASS
BEHAVIOR WITH DR. KEITH JONES
Why Aren’t Old Lures Reintroduced?
EDITOR’S NOTE: Dr. Keith Jones, director of fish
research for the Pure Fishing Laboratory in Spirit Lake,
Iowa, has been studying bass for over 16 years. He’s
an expert in the field of bass behavior. Jones’
scientific research involves finding out what  factors
will make bass attack lures and baits.
When we asked why lure companies don’t reintroduce
some of the highly-productive classic baits, Jones explains
that, “Lure technology has changed over the years.
The materials that we’re using to make baits now
are far superior to the materials of baits in years
past, including the hooks and the finishes on the baits,
 especially
crankbaits. The castability and the way the lures run
in the water are much improved over the old lures.
So, the new lures should catch more bass than the old
lures do, unless the same lure is fished continuously
in the same region. Too, many lure makers now copy a
type from different manufacturers, yet the lure will
look and perform differently. There’s nothing
wrong with modern-day lures, which actually should catch
more bass than the older lures. The old lures don’t
have anything wrong with them either, except for not
having the latest technology built into them. If you
can take  some
of the really-hot old lures and revamp them with new
technology, then you’ll have the best of both
worlds, which may produce an outstanding bass lure.”
Jones' research shows why hot old lures can cause as
many bass today to go on feeding sprees as they did
upon the introductions of those lures. Too, we also
can see why new lures built on classic designs with
new materials and up-to-date technology built into them
catch bass. For a hot new lure that the bass haven’t
seen before that may help you to catch more bass than
you’ve ever taken before, step back, and consider
some of the old baits from yesteryear. You may discover
a lure no one else uses that the bass will want to bite.
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