John's Journal... Entry 60, Day 4
Serving The Sponsors
Question: What do you do for a sponsor? Why does a company or someone pay you money or ask you to endorse a product? Answer: Every sponsor hopes I can create more sales and more demand for its product. I'm almost an infomercial because I wear the product signatures on my shirt and have decals on my trucks and boat. When I approach a company for sponsorship, I try to approach a company that I can truly represent and believe in, like a bait company that I know its lures will catch fish. Then I can faithfully throw that bait. For example, if I fish in a tournament with a witness in the boat, and I use Brand X, but later I go up on stage and say I used Brand Y Worm, the word gets out that I've lied. My reputation will be damaged. So, I want to make sure I choose companies such as Riverside, Smithwick, or Bomber -- baits I know I can throw to catch bass. Then I can represent the companies honestly, and my word stands basically good as gold when it goes into print because I'm fishing with those lures.
You want companies to sponsor you whose lures, rods, reels, lines, boats
and motors you can depend on to catch fish in a tournament, right?
Question: How many days a year do you spend on
the road doing in-store promotions and selling products for your sponsors?
Question: So, you give your sponsors about 100
days a year to sell products?
Tomorrow: Breaking Into The Pros